“Alice came to a fork in the road. 'Which road do I take?' she asked.
'Where do you want to go?' responded the Cheshire Cat.
'I don't know,' Alice answered.
'Then,' said the Cat, 'it doesn't matter.”
― Lewis Carroll, Alice in Wonderland
But it does.. It really does!
Living in the era of consumerism our choices do matter. Our "everyday"choices.
Whether we shop at Costco (quality conscious, price savvy), Walmart (price conscious, variety connoisseurs) or Whole Foods (brand conscious, health/environment driven); we choose to do so because it appeals to how we perceive ourselves, or strive to create that perception.
We may or may not know which way we align ourselves, or how which colored glasses we wear to look at the world; but our retail choices certainly do.
Money is a power that we choose to exert one way or the other. Some may argue that necessities do not ascribe to this generalization however, they too lend insights into what we prioritize as essential. I have known many in undergrad choosing to forgo; food, living accommodation (crashing on a friend' couch) just to save allowance for that one appearance at the 1st social. for them, at that moment, the limited power is chosen to be exerted in the direction of making an impression.
Obvious or sublime, purchasing power decisions are not about parity to say the least, ( no offense to the economic pandits); they define the alignments of the new "retail" world.
We don't always know where we want to go but the path we "choose" to get there certainly matters.
'Where do you want to go?' responded the Cheshire Cat.
'I don't know,' Alice answered.
'Then,' said the Cat, 'it doesn't matter.”
― Lewis Carroll, Alice in Wonderland
But it does.. It really does!
Living in the era of consumerism our choices do matter. Our "everyday"choices.
Whether we shop at Costco (quality conscious, price savvy), Walmart (price conscious, variety connoisseurs) or Whole Foods (brand conscious, health/environment driven); we choose to do so because it appeals to how we perceive ourselves, or strive to create that perception.
We may or may not know which way we align ourselves, or how which colored glasses we wear to look at the world; but our retail choices certainly do.
Money is a power that we choose to exert one way or the other. Some may argue that necessities do not ascribe to this generalization however, they too lend insights into what we prioritize as essential. I have known many in undergrad choosing to forgo; food, living accommodation (crashing on a friend' couch) just to save allowance for that one appearance at the 1st social. for them, at that moment, the limited power is chosen to be exerted in the direction of making an impression.
Obvious or sublime, purchasing power decisions are not about parity to say the least, ( no offense to the economic pandits); they define the alignments of the new "retail" world.
We don't always know where we want to go but the path we "choose" to get there certainly matters.
