So the world is expanding, globalization is now as old as the "Dotcom boom". What is new really?
An interesting exchange seems to be taking place. While "farmers markets" and "fresh, straight from the farm, produce" is the new buzz word for most in US, India has been striving to move from the bustle of "farmers markets" to the comfort of air-conditioned, seemingly organized large retail formats.
In actuality, it is a bit amusing. The grass is always greener on the other side, and this exchange seems to be case in point.
"Ghee" or clarified butter that Indians swear by, has made a recent appearance at our own friendly Trader Joe's. My surprise and excitement at this, was trumped by only my disbelief at steel "dabbas", priced over $25 at Whole Foods! For those not from the sub-continent and especially growing up in the 80's and 90's the "Dabba" was the sole companion for those going to work. It carried the love, food and feel of home. The click sound of the unlocking of this somewhat holy contraption as it revealed food at lunch time, was a beautiful harmony played across offices at lunch time."Madras" pants/shirts are regulars now, at most clothing retailers that house anything close enough to cotton. Until recently the only Indian presence I knew of in retail was either the british inspired "Chicken tikka-masala" or the royalty of Rajasthan, reflected in "Hermes" campaigns. I am certain other cultures are too creating headway into the daily lives of the American, it is just that I can easily spot my home country.
The common Indian, the everyday man, now seems to intrigue and therefore, for as long as we are here to stay "Namaste to Y'All"
An interesting exchange seems to be taking place. While "farmers markets" and "fresh, straight from the farm, produce" is the new buzz word for most in US, India has been striving to move from the bustle of "farmers markets" to the comfort of air-conditioned, seemingly organized large retail formats.
In actuality, it is a bit amusing. The grass is always greener on the other side, and this exchange seems to be case in point.
"Ghee" or clarified butter that Indians swear by, has made a recent appearance at our own friendly Trader Joe's. My surprise and excitement at this, was trumped by only my disbelief at steel "dabbas", priced over $25 at Whole Foods! For those not from the sub-continent and especially growing up in the 80's and 90's the "Dabba" was the sole companion for those going to work. It carried the love, food and feel of home. The click sound of the unlocking of this somewhat holy contraption as it revealed food at lunch time, was a beautiful harmony played across offices at lunch time."Madras" pants/shirts are regulars now, at most clothing retailers that house anything close enough to cotton. Until recently the only Indian presence I knew of in retail was either the british inspired "Chicken tikka-masala" or the royalty of Rajasthan, reflected in "Hermes" campaigns. I am certain other cultures are too creating headway into the daily lives of the American, it is just that I can easily spot my home country.
The common Indian, the everyday man, now seems to intrigue and therefore, for as long as we are here to stay "Namaste to Y'All"
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